ASTRANIS ILLUSTRATION SYSTEM
Astranis needed a cohesive illustration system to establish a recognizable and differentiated visual identity as the company scaled its operations. Its existing visuals relied heavily on satellite renders, a common approach among aerospace companies. The system draws from mid-century modern and space-age industrial illustration, building a visual language rooted in the optimism and ambition of the space race era. The illustrations established a distinct visual identity within the aerospace category and increased interest from external audiences and potential partners.
Role
Illustration, Brand Design, Creative Direction
Team
Hayden Currie (Brand Designer, Illustrator, Creative Director)
Process & Style
The Astranis Illustration System combines bold geometric forms, high-contrast compositions, and stippled shading. Complex spacecraft are distilled into high-contrast silhouettes while preserving their defining features, creating illustrations that remain legible across formats ranging from mobile advertisements to large-scale event graphics.
Core System
The foundation of the illustration system centers on Astranis satellites and orbital infrastructure. By translating highly technical spacecraft into a cohesive illustration style, the system provides a scalable alternative to traditional 3D renders while maintaining product accuracy and brand consistency across marketing and communications.
System Expansion
The illustration system was designed to extend beyond spacecraft and support the broader communications ecosystem surrounding Astranis products. The same visual language was adapted to depict ground infrastructure, terminals, vehicles, and network architectures, demonstrating the flexibility and scalability of the system across a wide range of subjects and use cases.
Applications
The illustration system has been applied across different channels, providing Astranis with a distinctive visual language that can be used consistently across touch points and audiences.